Andy Bull

 

Why should journalists and publishers be interested in social networks?

Social networks are becoming indispensable for several reasons:

• Used effectively, they get our titles and brands noticed.
• They enable journalists to engage most effectively with the audience, and help us generate highly targeted and effective content.
• They are highly efficient distribution networks on which our content is passed on among friends, with valuable personal recommendations.

Social networks aren’t just about driving traffic. Used properly, they are vital opportunities to build our authority, our influence, and our brands

We can reach the right audience – one that values us highly and which, in turn, is valuable to our advertisers

Through social networks we can reach the most influential, powerful, informed or enthusiastic members of our audience/industry/interest group.

The course I offer, and which would be tailored to your sites and specific requirements, will cover the following:

“If the news is that important, it will find me” -- The context in which we are operating.

• Creating and disseminating content that fits with the modern consumer’s attitude towards news and information.
• The growth of hyper-personal news streams and how we can get our content onto them.
• Where to go to find your reader.
• How to be findable.

Gaining referrals, establishing authority, spreading stories.

The use and relative value of a range of social media including:

• Google News
• Facebook
• YouTube
• Twitter

Gathering content from social networks

• Improving your editorial content
• Building trust and engagement
• Enhancing your presence
• Connecting with the movers and shakers

Communities and how to nurture them

• The role of the communities editor
• The conversation with the reader
• How to serve your community well
• Campaigns and other content of high value to the reader

Building loyalty

• The value of beat blogs
• The role of email newsletters
• Creating topic areas: how to handle longer copy on the web

Looking ahead

• The potential of Google Wave
• Other developments that point the way forward

Anyone can give you a broad overview of social networking. Only with a tailored course from a trainer who has first worked with you, to understand your publications and your goals for your brands, will you get high-value, practical tuition that will enable your journalists to use social networks effectively.

To find out more...

Read more about my approach to using social networks

Contact me to discuss how I can help you